Sunday, June 24, 2012

Utterly butterly everlasticious

Photo: Utterly butterly everlasticious, world's longest running campaign celebrates 50 years! The book ''Amul's India'' released yesterday is a must-read! 


Wht began as a small co inda 40s blowed up asda white revolution inda subcontinent. N hw surreptitiously the natkhat mascot as inspired from Lord Krishna, the makhhanchor flowed in2 da lives of millions. N inda age of no tv and roadshws, barely radios!




N thus inciting happy hormones n developing a legendary connect wth the indian audience! A superb inspiration 4 1000s working in brand n mktng commnctn, the 50yrs young girl set an unique perspective on bth da communication media n da message!


And, undoubtedly written in butter as it engages customers wth rejoice (going beyond recall-recognition paradigm) it feels like some of the beautiful feelings inda world are still INDIAN!

Sunday, June 10, 2012

Reflections

Salil Chowdhury's poem recited in an exclusive interview to DD Kolkata in my own words:



I am known by numerous alias and countless facets!
I am seen crawling the ladders of slavedom across the fields, over the road, inside the workhouse, around the furnace or may be slouching off the doors fuelling the dream for a job.
I am found everywhere; even when you look at the mirror, I reflect back!
Mowing down the hills of struggle and labor, I pile up dusts of money, log of gains; and as more the cadence goes off, the more it feels worthless.
I plough, I ply; I too get hungry and I often lie!
As the day’s dose knocks off and the moment of love takes over, of nowhere the weary soul shrills out: made of flesh, blessed of a life, I’m too a human, the breeze of peace chimes the mind.
Afar, the worries muse and overcast, perhaps the children born of me will be poached to grind the stone and held the mast.
They would too be wheeling the roar into an endless road blot by “alias” and “facets” , maneuvered to bring along thousands in future, enslaved and tacit!



Original:

Amar onek nam
Amar onek mukh
E desher pothe ghate mathe prantorey
Kole kinba karkhanay niyoto dashotto kori
Othoba bekar hoye ghure mori
Amake nischoy tumi dekhecho kothay
Hoyto tomari ghorer rakha aynay
Dashotyer ghani tene munafar pahar baniye roj bhabi mithye ei keno e beche thaka
Othocho Bacha kacha choto choto mukh
Bichanay alingone ratre pawa sukh
Langol chalai kinba machine chalai peter balai
Opomaan obohela soye sese ghore phire ese kichukhon mukti pai
Bhalobasha shinchito aloy mone koriye deye amio manush
Kichukhhon santi pai
Abar chinta bhore
Mone hoy etogulo sisu kritodash
Oder ki jonne jonmo debo aj
Orao to amar moto hoye jabe muk, hoye jabe nam
Nirontor dashotyer britye ghure ghure
Orao to jonmo debe sisu kritodash!

Saturday, June 9, 2012

A poem for the sake of revealing!

The photo frame with the fond memories framed within!
The cessation of life, no matter how easy it goes with millions
is not quite a pittance!
Moving through the daily chores is not the defining end; with the life ending,
it peels off and open revelations - of existence, the codes of sobs, sniffles and laughter.
Finally, when the farmhouse is vacated, it is understood how precious is this gift called LIFE.
"I am mighty - mightier than to die, last words 'fore goodbye!"

[Last verse adapted from Mrityunjoy (Immortal) by Tagore]

Friday, June 8, 2012

A city night and three souls of euphoric gusto


I met Ivy today after a long time!
It was back in Calcutta when I found this damsel in her mid teens, too quiet yet most endearing. And almost ten years after, she is more gorgeous and was sharing her crackerjack experiences of discotheques in Delhi with the gangofgirls; unusually sparkling eyes were associating the narration! The style of living has certainly changed, thanks to load of attributes carried by movies and media. We talked about future, far and near. She said she'll get married off to a B'lore based IT professional but sounded quite apprehensive while taking it further with me. "Why, you must be too happy about it!" She replied with a positive note but didn't missed to express in gestures and kinesics her quest whether the dreamt-off future will be too cherishing.
She had broken relationships with two guys in recent past and was unhappy about the way all of them led it to futility. The wheeling of the camaraderie started under the bluish haze in some pub of Delhi and apparently took a wrong turn. Luster, waltz and wine were shared but then, the amazing walkway of life got lost in maze. The tinge of love turned into a pun making her even disquieted about being happy.
Ivy is lost; she is no more the one who used to laugh quietly and most meaningfully to the unmusical songs I hummed once, she is now an intriguingly reticent wayfarer moving across the timelines of life and trying to hide tears with her flabbergasting chronicles of Delhi discos!


Bittoo called up to plan a weekend party. He was my Finance lecturer, later colleague and now, a good friend. (Good friends are those who disturbs and abuses each other unnecessarily only to burst into laughter!)
His drinking habits and dangling around girls have reached ultimate recklessness out of marooned desires!
I was little too caught up in middle of meetings, sudden rains and a what-to-do-where-to-go businesses.
The west wind was strong on the 10th floor balcony, much captivating than what pegs can afford to two ever-thirsty souls.
"Hey, ha ha, look at this SMS, 'all girls are stupid...Why?'"...
"Not all, at least Trina, is it..!" I poked.
A swift silence slipped along with the cool breeze and roared into the room.
Bittoo and Trina were about to marry but it didn't go that far.
Trina wanted to be financially independent and Bittoo condemned it always. It has gone beyond count how many times I told him not to be too blatant in front of us on these issues and with Trina around. But his complexes compelled him to take decisions on a relationship that could have been flowered into unbelievable shade of colors for next thirty years.
They parted ways. Bittoo is a well-established yet scotch-stricken bachelor by now and Trina, after long battles with misfortunes has succeeded as a single mom serving prestigious news daily.
"Go back to Uncle and Aunt, they must be waiting for you to bring home a pretty bride soon", I was nervous yet couldn't stop throwing it up.
A chunk of silence followed.
I lit up a cigarette and was feeling too sozzled.
Bittoo opened FB; "hey, look at Trirav, he is trying to get up and walk, such a little red devil he is, my little champ will surely be a soccer player someday you know!", Bittoo uttered in an extra energetic yet reposeful manner.
I gazed at the photograph. Trirav (Bittoo's coinage, Tri = Trina, Rav = Gaurav/Bittoo) aka Tirtha is the two years old son of Trina and her divorced husband.
Life takes away lot of colors as well but the new shades that are given back can be more enticing.


The rain has stopped suddenly. My rickshaw was plying through the shadowed reflections of the street lights over the rain-drenched road. Another rickshaw crossed from behind addressing "I went to and fro Sarita Vihar to Metro station till 11 'o clock yesterday."
"Oh, kudos you must have made your day", replied the other.
"Oh no, after returning home I found one hundred and eighty rupees missing!"
"God, what a waste!" and the former one moved out of the range of conversation.
I was alarmed. If fifteen rupees means 2 kilometers, this guy has traversed 12 kilometers carrying passengers without anything! And back at their home awaits hungry kids, poverty, pay-outs to local lenders.
I came out in an ostensibly lighter note "May God be good!"
"God is not there for us, Saab. We earn and fight and lose on our own. We are sure our kids will follow soon. But, we are also sure they will too do well. This is how we did well and they will, too!"
I am ambiguous whether to call it a lesson/learning or an emotional conjunction of higher order yet I find a lot of moral boast irrespective of what it appears to be technically.
"Nice to hear from you, want to have some tea?"
"No (thanks) will be better off with some more trips!" He rushed.


This H-Block market is wonderful. Every day I sit beside the road with a cup of tea watching many Ivys, Bittoos, Trinas, Tirthas and rickshaw-wallahs moving merrily. Different ambitions, different achievements, elevated and escalated life-style but tuned to one certain string. What?

"All through the darkness of night, I keep alight the lamp on the corner stand of my room and waiting.
Perhaps, the time has come to blow it off; O the overflowing moonlight, even the gloom in corners of my heart is deluged!"
(Tagore)